“My Zip Code” is a hyper-local portal and advertising platform for the Swedish market.
MittPostNummer.se (MPN) is a service that focuses on local communities that exist in all suburbs, small towns and neighbourhoods in larger cities. The target group is primarily families that need information, domestic help, gossip, classifieds, and news about or in their local neighbourhood.
What makes Mitt Postnummer absolutely unique is that everyone can find the site by visiting their zip-code domain. ICE House has registered all relevant Swedish zip-code domains in Sweden, approximately 7000. This is also a way for advertisers to target exactly the area they are interested in.